Tourism plans for City of Moreton Bay
The tourism industry and destination management of City of Moreton Bay are governed by the Destination Management Plan. The plan is a strategy presented by Council and Moreton Bay Region Industry & Tourism. It is part of the city's plan for sustainable tourism growth and includes a broader suite of strategies which include the Regional Economic Development Strategy and Tourism Opportunity Plan. Read the Destination Management Plan(PDF, 22MB).
Council has an ambitious plan to boost accommodation, experiences and value of tourism in Moreton Bay. The aim is to create a must-see Australian destination.
Many of our amazing places and natural spaces are yet to be marketed as a tourism product. Additional tourist drawcards in the city will attract more intrastate, interstate and international visitors. It will also work towards our goal of keeping visitors in the city for longer and engaging with more local businesses.
The Tourism Opportunity Plan 2022-2027 sets out Council’s visitor economy vision. It has been developed to nurture and drive economic growth, sustainability and quality of life for Moreton Bay communities and businesses. The plan provides strategic direction to guide tourism and the opportunities it creates for Moreton Bay. Read the Tourism Opportunity Plan(PDF, 2MB).
Sustainable tourism
Sustainable tourism relates to tourism that considers the full impact across the economic, environmental and social spheres, that ensures the needs of residents, the industry, the environment and visitors are met and maintained.
Recognising Moreton Bay as a sustainable destination
Our goal is to define a clear path for Moreton Bay to become a recognised sustainable destination. We will assess the capacity of the city as part of the emerging Green Economy.
This will help ensure there is sustainable growth now and into the future. It will benefit residents, businesses, visitors, and the environment.
This is not about re-inventing the city’s tourism product. It is about enhancing what’s on offer and defining the local tourism industry as one based on sustainable practices. This will be through awareness, education, and pursuing green economic pathways within the city.
Council’s pathway toward sustainable tourism certification
The Sustainable Destinations Certification program is designed to facilitate the city’s sustainable development as a tourism destination. It gives Council the opportunity to develop the capacity of tourism businesses across the city to operate more sustainably, reducing the overall footprint of tourism in Moreton Bay.
Our actions each year
The first column lists actions. The second column provides purpose for the actions.
| Action |
Purpose |
| Regular updates and meetings with the Sustainable Tourism teams. |
To ensure industry engagement and input, as well as a collaborative internal and external approach to sustainable tourism. |
| Review of Sustainable Tourism Statement, Destination Risk Assessment and Sustainable Tourism Action Plan. |
To ensure continual improvement, assessment of goals and targets, and addressing of any new risks or opportunities. |
| Collect and review destination-wide environmental, social, cultural and economic data. |
Monitoring our performance supports improved sustainability performance of the destination. |
| Undergo audit and maintain certification status. |
Transparency and continued adoption of the Sustainable Destinations Program positions Moreton Bay as a place known for its Healthy Environments and Progressive Economy. |
Sustainable tourism statement - Vision and principles for Moreton Bay
City of Moreton Bay invites all stakeholders to provide their feedback on the sustainable tourism statement. It sets out the vision and ideals for sustainable growth in our city with a particular focus on how the tourism industry can be facilitated to promote sustainable principles and practices.
Read the sustainable tourism statement(PDF, 233KB).
Get involved
If you are a tourism operator or business seeking further information or support, reach out to economic@moretonbay.qld.gov.au. Are you interested in being involved in the program, key sustainable events and/or workshops? Email us to understand how you can be part of shaping sustainable tourism in Moreton Bay.