This policy is to establish a framework for City of Moreton Bay (Council) to determine the purpose, nature and appropriateness of advertising undertaken by Council. The policy ensures that all advertising expenditure represents value for money, is undertaken in the public interest, and reflects the responsible, transparent and accountable use of public resources.
This policy has been prepared to ensure Council’s compliance with section 197 of the Local Government Regulation 2012, and to support consistent, lawful, ethical and politically neutral decision making in relation to advertising expenditure.