Dolphins in Moreton Bay DNA!
Published 18 July 2025
- City of Moreton Bay Mayor Peter Flannery has issued a call to arms for Moreton Bay’s Dolphins supporters ahead of their push towards the NRL finals
- It comes as Council unveils a new campaign, Phins for Life, which tells the story of how the Dolphins are ingrained in the fabric of everyday life in Moreton Bay
- Phins for Life features a heartwarming video following the lives of everyday fans, with more campaign initiatives planned for later this year
City of Moreton Bay Mayor Peter Flannery has issued a call to arms for Moreton Bay’s passionate Dolphins supporters as the City of Moreton Bay-based team makes its next push for an inaugural finals-berth in the National Rugby League.
Mayor Flannery said the club were on the “cusp of something special” as they faced the remaining rounds of the season.
“With finals fever around the corner, now is the time for our fans to cheer on the Dolphins to a top eight finish. Let’s dare to dream,” he said.
“From humble beginnings in 1947 to the club’s historic entry into the NRL, the Dolphins are an intrinsic part of the story of Moreton Bay and its proud rugby league tradition.
“They’ve grown with us, shaped us and brought us together across generations. The Dolphins belong to us.”
Mayor Flannery said council was proud to have led the charge for the Dolphins to be admitted as the NRL’s 17th team, underscored by an $8.5 million investment in upgrading Kayo Stadium to be NRL ready prior to the team’s pitch to join the competition.
“With their promotion to the NRL, we know that the club is worth an estimated $74 million per year to our local economy. That means more jobs, more tourism and more investment in our city,” he said.
“As the team has risen from local heroes to national contenders, City of Moreton Bay has grown into one of Australia’s fastest-emerging urban centres - a shared story of grassroots, grit and growth.
“That’s why Council extended its partnership with the Dolphins until 2026. We couldn’t be prouder of the progress they’ve made on and off the field and can’t wait to see what they do at the pointy end of the season.”
Premiering at the Dolphins’ recent home game at Suncorp Stadium on July 17, City of Moreton Bay has unveiled a new campaign that tells the story of how the Dolphins are ingrained in the fabric of everyday life in Moreton Bay.
Phins for Life features a heartwarming video following the lives of everyday fans: a baby’s first birthday, backyard footy with mates, a hero-inspired haircut, celebrating a try, sharing a cuppa in later years, and heading to a game.
“It’s a touching tribute to how the Dolphins are with us through it all,” Mayor Flannery said.
Dolphins Group Chairman Bob Jones said the club was proud of its strong ties to Moreton Bay.
“Moreton Bay is where this club was founded and we continue to build from strength to strength in the NRL,” he said.
“I commend City of Moreton Bay for creating the Phins for Life Campaign as a way of highlighting the community’s connectedness with the Dolphins.
“Our fans are among the most passionate in the league and I know they’ll be cheering us on to a top eight finish this season.”
As part of the campaign rollout, libraries across City will launch Phlipping the Pages on September 7, a Dolphins-themed program, designed to promote literacy and encourage young people to explore the library in a fun and active way.
Watch the Phins for Life campaign video.