#TeamMoretonBay: supporting local businesses

#TeamMoretonBay is a shared identity for proud, collaborative businesses across City of Moreton Bay. It brings local businesses, industry leaders, innovators, and investors together under one banner to show pride in our city and support a strong, growing economy. 

Why #TeamMoretonBay matters

Global examples show that strong local identity can change perceptions and help economies grow. Campaigns such as New York’s enduring I Love NY, London’s united economic identity, and Dubai’s expos have helped attract visitors and investment.

Research shows that small improvements in how a city’s businesses are seen can lead to increases in:

  • tourism revenue of up to 17%
  • foreign investment of up to 21%
  • local incomes of up to 24%.

For local businesses, this can mean:

  • warmer introductions
  • faster trust with buyers and investors
  • easier attraction of talent
  • more opportunities when they speak together as #TeamMoretonBay.

How you can champion our city's economy 

Below are ways you can support local businesses, help build our city's reputation and grow our economy:

Be vocal about being local

  • Add a #TeamMoretonBay sticker or sign to your business window or laptop
  • Add “Proud to be a City of Moreton Bay business” to your website footer, email signature, social media profiles, or invoices, receipts, and quotes
  • Share a post about why you’re proud to be based locally and use #TeamMoretonBay
  • Display local imagery in your workplace
  • Speak positively about the city’s lifestyle and opportunities in job advertisements and recruitment messaging

Buy local

  • Shop locally
  • Source goods or services from local suppliers and trades

These actions help keep money circulating in the local economy.

Celebrate and support local businesses

  • Share positive local business stories
  • Celebrate a win on your social media, for example, an award, milestone, export outcome or just great service
  • Include statements of city-wide pride in public communications
  • Recognise peers and give shout-outs to local suppliers or partners

When done together, these actions can have a big impact by strengthening our reputation as a place where business performs strongly, collaborates, and creates opportunities.

Helpful facts about City of Moreton Bay

When speaking positively about our city, you may wish to highlight:

  • City of Moreton Bay is working towards a bigger, bolder, brighter economy, with an ambition of a $40 billion economy and 100,000 new jobs.
  • Tourism continues to grow, with 4.6 million annual visitors and around $1.1 billion in visitor spending.
  • Food and agribusiness is a key industry, with around 57% of Queensland’s strawberries grown in City of Moreton Bay.
  • Advanced manufacturing employs 10,399 people and generates about $1.53 billion in export sales.
  • Knowledge and innovation-based businesses are a core strength, including Moreton Bay Central in Petrie, which is projected to deliver $813 million annually and more than 8,600 jobs when complete.

For more information, view Our City’s Economic Strategy 2020–2041.

How #TeamMoretonBay works

#TeamMoretonBay is a community-owned and community-led initiative. It succeeds when local businesses and champions actively choose to show pride in our city, and its economic strength and opportunities.

If you are a business owner or community member with an achievement, insight, or story to share, we would love to hear from you. Contact Council’s Economic Development team at economic@moretonbay.qld.gov.au.

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