Tourism in City of Moreton Bay

Three tourists walking along a wooden boardwalk in a rainforest

Council has an ambitious plan to boost accommodation, experiences and value of tourism in Moreton Bay. The aim is to create a must-see Australian destination.

Many of the amazing places and natural spaces are yet to be marketed as tourism product. Additional tourist drawcards in the city will attract more intrastate, interstate and international visitors. It will also work towards our goal of keeping visitors in the city for longer and engaging with more local businesses.

The Tourism opportunity plan 2022-2027 sets out Council’s visitor economy vision. It has been developed to nurture and drive economic growth, sustainability and quality of life for Moreton Bay communities and businesses. The plan provides strategic direction to guide tourism and the opportunities it creates for Moreton Bay.

Read the Tourism opportunity plan(PDF, 2MB)

Sustainable Tourism

Sustainable tourism relates to tourism that considers the full impact across the economic, environmental and social spheres, that ensures the needs of residents, the industry, the environment and visitors are met and maintained. 

Recognising Moreton Bay as a sustainable destination

Our goal is to define a clear path for Moreton Bay to become a recognised sustainable destination. We will assess the capacity of the city as part of the emerging Green Economy. 

This will help ensure there is sustainable growth now and into the future. It will benefit residents, businesses, visitors, and the environment.

This is not about re-inventing the city’s tourism product. It is about enhancing what’s on offer and defining the local tourism industry as one based on sustainable practices. This will be through awareness, education, and pursuing green economic pathways within the city.

Council’s pathway toward sustainable tourism certification in 2024

The Sustainable Destinations program is designed to facilitate the region’s sustainable development as a tourism destination. It gives Council the opportunity to develop the capacity of tourism businesses across the region to operate more sustainably, reducing the overall footprint of tourism in Moreton Bay.

Our progress to date

The first column lists dates. The second column provides detail of progress.

 Date  Our progress to date
30 June 2023  We have established collaborative internal and external Sustainable Tourism teams.
19 October 2023  We have endorsed a Sustainable Tourism Vision and Principles for the city.
1 December 2023 We have collected city-wide date and captured City of Moreton Bay's environmental footprint.
30 February 2024 We have assessed the risks of the city for the industry, the environment, and the community.
15 March 2024 We have established key actions to support industry and manage identified risks.

Council's goals moving forward

The first column lists dates. The second column provides details of proposed actions moving forward.

 Date Council's goals moving forward
18 April 2024 We aim to pass certification assessment (on-site audit).
30 June 2024 Our goal is to achieve Certified Silver Status.

Sustainable Tourism Statement - Vision and principles for Moreton Bay

City of Moreton Bay invites all stakeholders to provide their feedback on the Sustainable tourism statement. It sets out the vision and ideals for sustainable growth in our city with a particular focus on how the tourism industry can be facilitated to promote sustainable principles and practices.

Read the Sustainable tourism statement(PDF, 233KB).

Get involved 

If you are a tourism operator or business seeking further information or support, reach out to Are you interested in being involved in the program, key sustainable events and/or workshops? Email us to understand how you can be part of shaping sustainable tourism in Moreton Bay.